In this ever-evolving world, it’s crucial to remember that a solution cannot claim to serve every aspect of Digital Marketing in order to qualify as a platform; rather, it must encompass features like media buying, performance measurement and optimization, and brand tracking. It might not, however, include other Marketing techniques like social media or SEO.
Platforms for Digital Marketing are instruments that offer numerous technological or business possibilities. Platforms enable several Marketing functions across various demands, whereas tools can only address specialized functions inside a single company need, such as one tool to schedule social media updates alone. By utilizing APIs, integrations, and partnerships with other apps or data sources, Digital Marketing platforms often make it possible for a wide range of different operations to be performed at once.
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