What Is SEO?
SEO incorporates “organic” ranking, meaning you don’t have to pay to be there, unlike paid advertising, which is the main distinction between the two. Search engine optimization, to put it simply, is the process of making an online piece of material more likely to appear near the top of a search engine’s results page, like Google.
Consider it in this way. When someone searches for “vegan lasagna,” they probably want to find the recipe, the ingredients, and the steps for making it. You would want people to find your recipe if you created an article about creating vegan lasagna. You need to rank higher than all the other websites that include vegan lasagna recipes if you want people to find it. Although difficult, that is the focus of SEO marketing.