Email marketing contributes significantly to your marketing strategy by providing a direct line of communication with your target audience. It not only allows you to inform your customers about new products, services, or promotions, but it also helps to raise brand awareness, build rapport, and keep your customers engaged with your brand in between sales. Isn’t that fantastic?

According to estimates, 99% of customers check their emails daily! Making it the simplest way to directly reach your audience and get them clicking on your website or social media in no time.

Viewpoint Digital Media can assist you in developing your Digital Marketing Strategy and leveraging all that Email Marketing has to offer by establishing a relationship with your target audience directly in their inbox.

If you want to tackle Email Marketing on your own, here are some pointers to get you started.

Know your Audience

When designing your emails, keep your target audience’s wants and needs in mind. After all, it is to them that you wish to appeal.

Knowing your audience first allows you to tailor your email content to get them to click through to what you have to offer. Whether it’s new stock that’s just arrived or an item they’ve been eyeing that’s just gone on sale, how you inform the customer is critical.

Make sure to personalise your emails by including their name. We’re all friends here, so it’ll be more likely to catch their attention!

Subject Line

While the subject line may appear to be the smallest part, it is what they will see first, so it must make an impression or it will go unopened.

Consider the following when writing your subject line:

• Take note of previous successful subject lines.
• Keep it simple!
• Tell them what’s inside and demonstrate the value of opening it.
• Personalise it to make your customer feel special right away.
• Create a sense of importance
• Don’t be afraid to use humour or puns.
• Use relevant emojis to catch the reader’s attention.

Your email copy

Keep it brief and to the point!

Keeping the email’s contents clear and concise is critical for your readers to understand the message and click through.

Too much information or large blocks of text will cause the reader to nod off, which is the last thing you want.

Using puns and jokes throughout your copy is a great way to keep things light and catch your reader’s attention. Furthermore, if your message is memorable, they are more likely to remember it.

Tip – Use action words like ‘buy’ or ‘dine’ to influence the action you want the customer to take.

Add in some visuals

What is the best thing to do with your text? Visuals!

Using images and GIFs throughout your copy is the most effective way to promote your products or services while also making the content of your email memorable. It’s a win-win situation!

Call to Action

You’ve written your email, created a perfect subject line, and decided what you want your customer to do. But now it’s time to notify the customer as well. Enter the Call to Action (CTA).

A CTA like ‘buy now’ tells the reader exactly what action you want them to take. Combine that with a direct link to your store’s page, and you’re done! You’ve made the buyer’s job much easier.

Having one main CTA is critical for not confusing the audience and ensuring your message is received.