What is Google Pigeon?

One of the biggest changes to Google’s local and local organic results to date occurred after Pigeon’s release on August 20, 2013. Search Engine Land, a trade journal that got information about Pigeon’s goals directly from Google, gave this update its name.

The Google Pigeon Rank Algorithm was created to enhance distance-based ranking factors and to tie Google’s local search algorithm more closely to its online algorithm. For weeks after the Pigeon release, the local SEO community observed daily changes to local and local-organic ranks, including the widespread replacement of the earlier 7-pack type of local results with packs that only include three listings.

Pigeon characteristics

Let’s examine some of the most significant adjustments made as a result of the Pigeon update:

1. In order to fully use the hundreds of ranking signals that go into the web algorithm, Google claimed that one of the goals of the Pigeon Update was to tie their local algorithm to their standard web algorithm more thoroughly. The requirement for local companies to have a strong organic online presence in order to compete for local rankings was further highlighted by these additional connections to the web algorithm.
2. The pigeon was planned to provide enhancements to Google’s location and distance calculations for nearby businesses at the same time. Many times it looked that the search area had been reduced, preferring establishments that were nearby the searcher’s actual location. In the North Beach district of San Francisco, for instance, a user looking for “pizza san Francisco” would get neighborhood-specific results rather than city-wide results. Since ranking changes persisted for weeks after the upgrade, it was difficult to determine the entire impact of Pigeon on the local packs. Some local SEOs theorized that Google may have been A/B testing various results sets.
   
   After Pigeon, map borders were changed to a shorter radius, and many businesses found themselves unexpectedly outside of the packs in which they had previously been ranked (either as a consequence of the Pigeon update or as the result of a contemporaneous A/B test). After a few years, Google has developed a remarkable skill at calculating parameters like the distance between a searcher and a company, and Pigeon may be considered a stride in that direction.
3. The removal of Google’s 7-pack local results, which were frequently displayed when a search engine query included a local intent, such as “pizza Chicago” or “attorney in Denver,” was one of Pigeon’s most prominent effects. Initially starting with 10 listings, Google gradually reduced the number of local company listings it shows in its local results packs until, in 2015, it switched to just 3 listings per pack in almost all circumstances. The pigeon was introduced a year before the widespread use of 3-packs and may be viewed retrospectively as a precursor to the widespread adoption of these condensed packs. Many companies outside of the local results struggled as a result of the pack size reduction.
4. The Pigeon upgrade, like previous Google changes, appeared to temporarily boost the number of spam listings that made it into the packs, highlighting both the significant flaws in the local algorithm and the demand for the public to proactively report violations of Google’s rules. Google’s continued and unsolved inability to distinguish between genuine business names and ones that have been modified to contain exact-match keywords was one of Pigeon’s most annoying aspects. Local packs with spammy company names grew, driving out enterprises who followed the guidelines.

Protecting your website from pigeons

Pigeon poses a problem to local company owners since it changed Google’s view on relevance by taking into consideration some aspects that businesses have little or no influence over, rather than focusing on penalizing unethical behavior.

For instance, a company does not influence the circle that Google creates around a searcher’s location to get local pack results. Even though a restaurant is on the best side of a city, if the human searcher is on the east side of town, it could not have the best results with pack rankings. These aspects cannot be handled by the company, but thankfully, other elements can be managed for success in a post-Pigeon environment, such as

• Emphasis on conventional, organic signals – Strong local and local organic rankings are supported by smart link building, generating excellent website content, and establishing domain authority.
• Emphasis on hyperlocal content – By producing text, video, and picture material that links your company to a particular neighborhood or local area, you will establish yourself as a reliable source for a more focused search area.
• Basics of local SEO are stressed – Getting every item on a basic local SEO checklist correct is essential for competing in the 3-pack scenario. You should take steps to increase the precision and breadth of your citations, get more positive reviews, get rid of duplicate listings, and perform many other basic chores. Large companies should pay special attention to these fundamental tasks since failing to carry them out correctly might prevent them from rising to the top of local search results for their hundreds or thousands of locations.
• Spam reporting – Spam reporting – You may assist when Google’s local results are not properly regulated. Make sure you are completely familiar with Google’s rules before taking action to level the playing field for all nearby companies by reporting any infractions you come across. Even while Google may not always respond to your reports, it is still worthwhile to make an effort, particularly if degrading a spammer can allow your company to rank higher. Of course, you should never report a company because its owner is a rival. Report just the listings that go against Google’s rules.

Facts about Pigeon Algorithm 

• The pigeon was initially released in the US but was subsequently rolled out in the UK, Canada, and Australia on December 22, 2014.
• The pigeon was described by industry experts as the largest local algorithm event since the 2012 Venice update.

Conclusion:-

The Google Pigeon Rank Algorithm was created to hook into Google’s local search algorithm and to  criteria for more enhanced distance-based and location-based ranking

Visit Now:- https://logelite.com/google-pigeon-algorithm-update/.

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