There are far less options of fast, cheap fashion for men. This is simply because by and large, mens shopping habits are very different from womens. Whilst many men are very fashion conscious, the vast majority are more influenced by practicality, comfort and quality than having the latest styles. Women are very affected by the media and the fashion seasons which are now updated, not just twice a year, but constantly. The nature of companies such as Primark, Zara, Forever 21 and Topshop is that if something is seen on a celebrity they can have their factory make up a sample within days and have it on the shop floors within a month. Because people want this kind of fashion quickly and cheaply, lower quality fabrics are used as well as faster processes often with products being made in large factories in the far east.

A huge number of men deteste the process of shopping. They want something that will last and will mean they don’t need to go back to buy it again for at least a year. If not more. If you are my boyfriend you will keep things for 10-15 years in fantastic condition. Many brands catering to men know that their customers will come back if their clothing is well made, hard wearing and comfortable.

I would advise you to jump up a level from Zara, Mango and Topshop whose products are not designed to last and go to have a look at Cos, Reiss and Hobbs for simple shirts. You could also take a trip to a department store and feel the different qualities of the shirts in the mens and womens sections. You do get what you pay for with this kind of thing. Quality shirts have a wonderful feel to the fabric and often have beautiful finishes on the collars and cuffs. If you can’t afford designer take a trip to a charity shop in an affluent area where you are sure to find a range of quality garments with plenty of wear left in them. I get a lot of my better quality clothing from there. You may need to visit a few times but there can be some great finds.