Google acquires content-sharing startup kifi Kifi could possibly help the tech giant beef up its Google Spaces social media platform. Google Spaces aims to be the app individuals use to share content in groups on any topic. Group-sharing app KiFi has Google Search, YouTube and Chrome built into it. The details of the acquisition haven’t been released, but Kifi said that part of its team will immediately start working on Google Spaces. That might dovetail with the general idea behind Kifi, which is to add context to collaboration efforts to somewhat ease the process of organizing and using information for a variety of group projects and interests. Kifi has also developed tools for contextualizing stored information, including a deep search engine for Twitter content and links.

 SSL Vs SEO – Google Official Announcement SSL Vs SEO – HTTPS as a ranking signal Security is a top priority for Google. Google invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google. It also seen that more and more webmasters adopting HTTPS (also known as HTTP over TLS, or Transport Layer Security), on their website, which is encouraging. SEO advantages of switching to HTTPS It is clear that HTTPS offers security, so it is definitely the choice to put you in Google’s good graces. There are also some additional SEO benefits for you to consider. Increased rankings The obvious one as stated, Google has confirmed the slight ranking boost of HTTPS sites. Like most ranking signals, it is very hard to isolate on its own, but this is still something to keep in mind. On the plus side, the value of switching to HTTPS is very likely to increase over time. Referrer Data When traffic passes to an HTTPS site, the secure referral information is preserved. This is unlike what happens when traffic passes through an HTTP site, and it is stripped away and looks as though it is “direct.”

 What is Core Algorithm? Explain by Google Search Engine Google last update core algorithm needs to be consistent enough to run by itself without much worry that it won’t work right. Panda is part of Google’s core ranking algorithm has gotten SEOs buzzing about what exactly being part of the core algorithm means. Now, Google has shared some more information about that, saying that the algorithm is consistent enough to not require many changes in the future and can run with less hand-holding.

 Google Ranking Algorithm Update 2016 Jan 9th Google has pushed a core ranking algorithm update over Jan 8th & 9th 2016. Did you notice ranking changes with your websites? Google have confirmed on Twitter that what webmasters were seeing over the weekend was not the Penguin update we are expecting, but rather a core ranking algorithm update. Google Panda Algorithm is Now Part Of Google’s Core Ranking Signals Panda is now baked 2016 in as one of Google’s core ranking algorithm. Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.

 What Google Says About SEO in 2016 SEO is an ever-changing industry as search engines (Google in particular) evolve to some extent every single day. Google makes algorithm changes on a daily basis, and every now and then it makes major changes that cause massive shake-ups in search results as well as SEO strategies 2016. What do you expect to change the most about optimizing for Google in 2016? Mobile has been a major focal point of Google for much longer, but in 2015 it was as big a focus as ever. Early in the year, Google announced two significant ranking factors – app indexing and mobile-friendliness – both aimed at improving the mobile experience for users and getting them the content they want/need in the best way possible. This will (unsurprisingly) continue to be a major focus on Google’s heading into 2016.

 Meta Referrer Tag is an advance for SEO and Online Marketing The movement to make the Internet more secure through HTTPS brings several useful advancements for webmasters. In addition to security improvements, HTTPS promises future technological advances and potential SEO benefits for marketers. HTTPS in search results is rising. Recent MozCast data from Dr. Pete shows nearly 20% of first page Google results are now HTTPS. Sadly, HTTPS also has its downsides. Enter the Meta referrer tag While we can’t solve the ranking challenges imposed by switching a site to HTTPS, we can solve the loss of referral data, and it’s actually super-simple. Almost completely unknown to most marketers, the relatively new Meta referrer tag (it’s actually been around for a few years) was designed to help out in these situations. How to use the Meta referrer tag What follows are extremely simplified instructions for using the Meta referrer tag. For more in-depth understanding, we highly recommend referring to the W3C working draft of the spec. The Meta referrer tag is placed in the section of your HTML, and references one of five states, which control how browsers send referrer information from your site.