what is the best stretegy to rank a keyword? Explain it to detail.
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Actually when it comes to ranking there are many important points you need to understand.
Let’s start with Content Quality. If your content quality is low(I mean if the user don’t find the desired information from your article) then you are not going to rank well. Stuffing keyword in your content is also forbidden in terms of SEO. It doesn’t matter how longer you have written for it. The point is are you giving the exact answer to your user/reader. Competitor analysis is very important and it should be done before starting a website. In this case you need to find who your competitor’s are and then try to replicate their stretegy or find the lacking’s of them and provide better content. You can’t initially beat a website who has certain amount of authority but by targeting low competitive content you can still drive traffic on your website. Next point is link profile. Try to check the link profile of your top 10 competitor or check the top 3 website for the keyword you want to rank. Find out the website which are giving link to them. Next prepare a list and outreach them. It could be a paid way also some website will give link to you for free.
Hope this answer will help you.
If you want to improve SEO rankings, you’ll need an SEO tool. Here’s the best options.
Your page loading time is important for a few reasons.
First of all, if your load speed is too slow, Google will recognize this, and it will harm your ranking.
But a slow website will also impact the way your website visitors engage with your pages.
As a result, those negative interactions will hurt your ranking too.
There are some ways to know what keywords your site is ranking for.
Search Console is provided by Google to help webmasters monitor the health of their website in the index – this tool also gives businesses and sites a way to see how people come to their site through search. It gives marketers a way to see which queries people are using to get to their site, find new keywords that are best for their site, and measure traffic from Google searches. All of which are important for SEO.
Search Console offers all websites a “Performance” report where they can see search traffic for their site’s pages broken down by URLs and numbers. Specifically, marketers can see what are the keyword positions for their top URLs with info on clicks, impressions, click-through rate, and average position.
So what is keyword ranking in Search Console exactly? Let’s look at a couple of the metrics used in this report.
In the Coverage report marketers can see:
In the Coverage report, the keyword ranking positions are shown in the “Queries” tab as a column on the left side.
Google’s keyword ranking definition for “average positions” hinges on the fact that URLs rarely stay in one spot permanently. There are a lot of variables at play, but links in the search results page can fluctuate up and down over time – day to day or even from search to search.
This is a big part of why the queries/keyword ranking position shown in Search Console is usually a decimal number. A keyword position of “2.5” for example could represent a keyword that moves around between spot #2 and spot #3 on the SERP.
Since Google searches can sometimes be customized for searchers based on their previous searches, the device they are using, and their geographic location – not everyone gets the exact same results. And as the search engine indexes other pages and crawls new content, it reshuffles which links deserve to appear where based on Google’s complex ranking algorithm.
Google describes Search Console’s keyword ranking definition like this:
“…key terms used in the written content of the website pages. These terms are the most significant keywords and their variants that Google found when crawling your site. When reviewed along with the Search queries report and your site’s listing in actual search results for your targeted keywords, it provides insight into how Google is interpreting the content of your site.”
Keep in mind that these “keywords” are what its ranking algorithm determines as the most important core words from the page’s content or design, as well as from context passed to the pages via links. But marketers may not be able to see or know exactly what these keywords are – instead they might have to determine keywords from the listed “queries” shown in Search Console.
Here’s how Google defines queries shown in the Coverage report in Search Console: “The actual query a user entered in Google search.” Simple as that!
This data can be used to help optimize SEO campaigns and optimize on-page content for better traffic and better business. After all, what is keyword ranking in SEO used for exactly? The keywords are shown here, plus how they perform can help to make adjustments on the site in order to improve SEO.
Monitoring “Average Position” can help businesses determine how Google understands their content – plus metrics like Clicks and CTR can be used to feedback into campaigns and improve traffic for high-value keywords.
Being able to understand this data is important to be able to know your site’s keyword rankings and to improve your search performance. Knowing what keyword ranking in SEO means will help businesses perform keyword research and to curate the content on their site to better perform for high-value keywords that bring them more site traffic, and more revenue.
Google Ranking is a crucial part of SEO. It is the process of positioning our website on Google. A little amount of time and strategy can improve your rankings on search engines. So let’s see ways to improve your Google Rankings.
1. Search best Google Algorithm:-
The work of Google Algorithm is to take data from the search index and provides the best possible results on the search query. Best Google algos are Google Panda, Google Penguin, etc.
2. Improve Website Experience:-
For improving your website experience, you should improve bounce rate, website visits, time on site , pages per session, etc.
3. Use Correct SEO Metrics:-
Use metrics like organic search traffic , organic conversions etc. to improve your rankings.
4. Make your site mobile – friendly :-
More than half of the people uses mobiles to browse sites so try to make your site mobile friendly.
5. Do right Keyword Research to improve rankings :-
Keywords play an important role, so do right Keyword Ranking to come on top search results.
6. Check Site Speed :-
For good user experience , check your site speed.
7. Do on-page optimization :-
One of the popular techniques to must apply on your site to improve rankings.
8. Fix broken links :-
Fix broken links as they hurt user experience as well as your rank on Google.
9. Optimize for both local search and voice search :-
Local search is applicable for those people who search anything ‘near me’ so optimize your local search carefully. And as 60% people prefer to use voice search so optimize voice search with local search only.
10. Select Featured Snippet Option By Google :-
In order to increase the visibility and credibility of your brand , choose this option.
11. Write High-Quality content :-
It is estimated that 57 % pages with high-quality content ranks higher on Google .
12. Find more backlinks for your site:-
Backlinks improve site authority ,drive traffic and thus improve your rank on Google.
13. Fix your current penalties :-
Fix your penalties or issues like of backlinks etc . to improve your Google Rank.
These are among the most important ways to improve Google Ranking .
Hope you will implement these ways while doing your Google search or while improving your Google Rank.