Let’s share your ideas about which topic is best to start blogging now a days.
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Choose a topic which you are passionate about, have good knowledge on.
You should be able to provide value in your website.
Say if you like games, start a website about games, discuss about the games that you like, don’t like, play, etc etc.
If you choose a topic which you have both knowledge about or not passionate about you would not be able to product content, you would be stuck thinking about content.
There isn’t such thing as a good topic; there are blogs from topics like marketing to DIY tips, and all are doing well their niche.
The question is, what you want to blog about? What audience do you want to target with your blog?
You can write about anything, but blogging about the topic that appeals to you will make you enjoy your work and deliver better content to your readers.
Along with that, identifying your target audience is really important. Else it will look like talking to yourself, identify what matters to them and deliver the same.
Because by the end of the day, you’re blogging about others to read. So make it worth reading!
When you’ve come up with a topic to blog about and identified your target audience. Another thing to know is if you have a good knowledge of that topic.
It isn’t that you can’t blog about a topic that is new to you with the right amount of research you can write about anything, just anything.
But having good knowledge before you start can make your blogs more informative and unique.
There is a reason why industry specialists hold authority in blogging; they have enough knowledge about their field to create their very own ideas and deliver it in the taste of their target audience.
Therefore, figure out what appeals to you, so that when you write your content will appeal to your readers.
A checklist you can start with:
Don’t start a website just because specific topic is hot today. A good website/blog should be planned for next 4–5 years.
There is NO best topic for website but if you have passion about a topic then THAT topic is best for your website.
E.g. If you are good cyclist and love to ride bicycles on weekends then you can create website/blog which will provide :
-Information on good cycles
-Cycling tracks nearby
-How to plan a cycling trip to near by hill
-Provide all information about cycling history
Same applies to almost every topic.
Hopes this helps.
A lot of “marketing gurus” have been preaching that “blogging is dead.” The truth is that it’s not: blogging has simply morphed and changed into a much broader category. Where and how you start your blog has become very different than what it used to be.
Challenges faced in blogging
The reason why internet marketers say blogging “is dead” is because people are still spending time and energy writing blog posts on their personal website but not getting the organic traffic that they’re used to. There’s nothing wrong with having a blog on a personal website–I have one. But the problem is that nobody knows how to drive traffic to their site to read their writing in the first place. Nobody is doing the work to master the art of SEO, or Facebook dark posts, or Pinterest, or answering questions on Quora or anything else that can drive to their personal blog or website.
Social networking as a blog
Think about it: Starting a blog has never been easier with Snapchat, Twitter, Facebook, and Medium.
Social media has become a new version of blogging. Take Twitter for example. Twitter was known flatout as a microblogging platform. Now people are using platforms like Facebook, Instagram, and Medium to get them more exposure than a just posting on a personal website does. As a matter of fact, I’m even asking people to write book reviews on Instagram for the #AskGaryvee Book instead of on their personal blog. My advice would be to try putting out native content on the platforms that make most sense for you and your audience. Then, start engaging with those who you think should see it.
Driving Traffic to your Blog
What has happened over the last decade is that the attention graph, the visualization of where people’s attention is right at this very moment and where can you meet them, is shifting. People’s willingness to jump somewhere to consume content is certainly not down, but their willingness to leave the platform they are already engaging on (Facebook, Twitter, Snapchat) is. To get them to click out, you have to be smart. Really smart.
Jab,Jab,Jab, Right Hook – Being Smart about it
Something I’m really passionate about (and I’d like to think my book Jab, Jab, Jab, Right Hook helped with this) is that social shouldn’t be used purely for awareness. It’s true that that’s part of what social media is there for, and that’s great, and it’s fun to create “viral content”, but it’s massively naive for companies to ignore social’s DR and sales capabilities. I’m excited to see more and more brands throwing right hooks (which is to say going in for the ask) and treating social media as a way to funnel in viewers, and not just broad awareness platforms. It’s not about putting out as much content out there as you can. It’s about learning what drives your users. Find out what they care about and engage with them.
Remember: Just because you jab and jab and jab, doesn’t mean you’re automatically going to drive audience members to your blog. It just allows you to have the audacity to drive them there. Putting out great content and see what resonates with your audience.
To Sum it all up, while the term “blogging” has evolved to become more than just having a personal blog or website, don’t feel like you need to abandon traditional blogging. Instead, learn how you can use these social media to drive traffic to your site. Try engaging your audience using social media to really understand what drives your users. Start by putting out great content nuggets on the platforms that make the most sense for you and your audience. Test headlines, test out different syndication platforms. The bottom line is that you can’t just blog and expect people to come to you. The key is that you need to start engaging with those who you think should see it.
Never ever start a website/blog based on hot, viral topics.
For starters, they won’t be trending all long, the virality may fade.
So when deciding on a topic for your website/blog always choose a topic in which you’re really interested in, because, the passion keeps you going for longer terms even when the idea of giving up really hits you(i.e when the expected results won’t show up or when you’re unable to find time for your website).
However, if you don’t have any such favorite topics or unable to find blog ideas to start your website, browse extensively on the internet.
Look out the traffic volumes of each and every topic you knew through digital marketing tools(few tools are keyword planner, buzzsumo, neil patels ubersuggest)
Then decide the topic you want to start, either you want to target high volumes of traffic or low volume or you want to build your own niche and build an audience for it.
Either way, you can be successful with persistent efforts.
Best Regards,
Boomer.